Insurance provider • New App
Redesign of the insurance app to get an experience that is intuitive, beautiful and engaging. Helping people succeed in their desire to shape a safer and more sustainable future by caring for their lives and dreams.
Client
Insurance provider*
*confidential
Role
UX / UI
Year
2023
Tools
Figma, Zeplin, Jira
We worked for one of the largest global insurance and asset management providers; established in 1831, it is present in over 50 countries in the world, with 82 thousand employees serving 68 million customers.
About
Design goal
The app is crowded with content and functionalities and it needs a new content architecture and navigation.
Simplicity
The app is identical to the tablet & desktop format. We need to evolve it to deliver a better experience suited for each device.
Touchpoint
We need to achieve the omnichannel plan, with particular reference to the «one app» model and the increase in NPS.
White Label
In this project new content such as the Assistance page, the Customer History page, the Documents page and the Services page had to be designed and implemented.
The Sitemap below organizes the order of these pages and the relations between them.
Sitemap
Personas
Private Contractor
Business Contractor
Insured
Since simplifying the navigation and interaction was one of the clients’ main goals, the UX saw multiple versions and tests*. After 4 months we found a combination of new features and elements that matched perfectly the users’ and clients’ needs, and it that was as intuitive as it could be.
* not led by us
Below we can see the example of one page and the UX improvements that we applied.
UX
Before (Responsive)
After
Besides redesigning the user experience of the app, the client also needed new pages featuring different sections of the business: Services, Tracking, Assistance, Documents, Customer History, Claims, Payments and Requests.
The visual design for all pages follows the characteristics of the brand, creating a look and feel to match the vibrant and bright colors and pop images.
Final product
On of the client’s requirement in designing the app was to make sure that it was accessible and followed The Web Content Accessibility Guidelines (WCAG). It was crucial to ensure that all users don’t encounter any barriers when browsing the app.
Accessibility
For each page of the app we designed:
Two views: portrait and landscape. In such way we provided a more comfortable browsing experience for those who prefer one orientation of the screen to another.
Two modes: light and dark. Having both options on the application makes a difference, because not only many people like the dark look, but in a low-light environments this mode reduces eye strain and helps you get quality sleep.
Modes and views
